TomTom NV
7 Jun, 2012

TomTom and Nike launch a new range of the Nike+ Sportwatch

 

Amsterdam, 7 June 2012 – TomTom and Nike today unveil a summer range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website, www.nikeplus.com. The range includes several editions and colour combinations, and introduces a starter product for those new to running. 

The Nike+ SportWatch GPS is designed for high performance with high visibility backlit LCD display providing the runner with critical in-run metrics of time, average & instantaneous pace, distance and heart rate. The watch also has motivational features to the running experience, including run reminders and messages that inspire you before and after every run. 

“As we move into summer and the days are longer, many people are motivated to start out on a new training schedule,” says Corinne Vigreux, Managing Director, from TomTom. “Our extended range of products will be very useful to those adding running into their summer exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports.”

The new Nike+ SportWatch GPS is offered in a spectrum of colors from classic black/anthracite to a high impact volt, including the stylish combination of anthracite and blue glow. The new collection is scheduled to be at retail stores and online beginning June 5th at a starting suggested manufacturer retail price of $149.

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Notes for editors

Please see http://www.youtube.com/watch?v=jyRvhM01HG8 for a video on Nike+ SportWatch GPS, http://www.youtube.com/watch?v=BSWeAUA4uVk for a video on Nike+, and http://www.youtube.com/watch?v=-eAjsFl22HM for a video on Nike Fuel.


Pricing and availability

New editions of the Nike+ Sportwatch are now available at selected retail stores and online at [tomtom.com] and [nike.com].

- Black/Anthracite edition €169

- Volt edition €169

- Anthracite/Volt edition €169

- Anthracite/Blue Glow edition €149