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Samsung Electronics Selects Tele Atlas for Digital Maps and Location Content

Oct 27, 2009
Customized solutions to enhance mobile consumer experience worldwide with powerful navigation and location based applications
 
Gent, Belgium and Seoul, Korea, 27 October, 2009Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, and Samsung Electronics, a leading mobile phone provider, have announced an agreement under which Samsung will use Tele Atlas maps for its GPS-enabled devices. Samsung will be able to provide the ultimate mobile experience with Tele Atlas’ suite of enhancement products including more than 24 million points of interest (POIs), Voice Maps and visual enhancements such as 3D Landmarks, 2D City Maps and Digital Elevation Models, which give wireless navigation and local search application users maps that more closely reflect their surroundings.
 
As consumers seek more sophisticated GPS-enabled services from their devices, it is increasingly crucial that handset manufacturers deliver solutions with relevant local content that enriches the mobile experience,“ said Tele Atlas CEO Bill Henry. “Our unique approach of combining validated community input with state of the art map making technology to develop the highest quality maps, paired with our innovative location content, will now empower millions more smartphone users around the world.”
 
People want easy-to-use solutions, and the partnership with Tele Atlas will allow us to provide our customers with exciting and valuable multimedia,” saidHyoungmoon No, Vice President of R&D Planning Team, Mobile Communications Division, Samsung Electronics. “We will continue to provide people with innovative functionality, style and usability.”
Henry said the two companies will collaborate in the future to deliver rich navigation and location solutions covering a wide range of products and regions. Financial terms of the agreement were not disclosed. 
 
 
TELE ATLAS CONTACTS
Erin Delaney
Tele Atlas
+1 617 721 1923
 
Sandra Van Hauwaert
Tele Atlas
+32(0)497 25 18 16
 
 
Financial Community Contact
Richard Piekaar
TomTom NV
+31 (0)20 7 575 119
richard.piekaar@tomtom.com
 
SAMSUNG CONTACT
Sophia Kim
Samsung Electronics
+82 31 301 277 1074
Sophia.kim@samsung.com 
 
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