Buenos Aires, 15 July 2009. TomTom, the world's leading provider of navigation solutions and digital maps, with over 30 million users worldwide, today announces that it is expanding into Argentina. TomTom will enter the market with three products: the premium TomTom GO, the mid-range TomTom XL and entry-level TomTom ONE. The products will be distributed by Visuar and sold through various retailers across Argentina including Garbarino, Fravega, Carrefour, Wal-Mart and Falabela. The products will be available in stores in August 2009.

"Argentina offers a good potential with over 9 million cars on the road every day, and we are confident that we can achieve the same leading position in Argentina that we already have in the rest of the world," says Elias Kabeche, TomTom's Area Director Latin America. "Offering our fully localized PND products in Argentina is a logical next step in our expansion strategy in Latin America."

Ease of use All

TomTom products are developed in-house and are plug & play, which means that they can be used straight out of the box without having to read any instruction manuals. They feature a touch screen with an intuitive navigation menu and icons in International Spanish. Clear voice instructions ensure drivers get to their destination without stress. A smartly designed EasyPort™ mount ensures easy stowing and carrying. Maps, Map Share™, free map update

Tele Atlas, a world leading digital map provider and part of the TomTom Group, provides the maps of Argentina. In addition to a pre-installed Argentinean map, TomTom will reward the first Argentinean customers a full year of free map updates, offering every released map version for free in the first year

The world's road infrastructure changes up to 15% each year and in fast developing countries even up to 40% per year. The quality of map data benefits from a growing customer base or community by using technologies from both Tele Atlas & TomTom. One of these unique technologies is TomTom Map Share. This free map improvement technology allows drivers to easily improve their maps directly on the device as soon as they spot changes in the roads, with just a few touches on the screen of their device. These can include changes in street names, road speed limits, turn restrictions, traffic directions and road blocks, as well as corrections to Points of Interest, such as phone number changes. In addition, Map Share users can also benefit from changes made by others, validated by TomTom and shared through the free desktop software TomTom HOME.

Safety as a priority

Research institutions including the leading US research institute Virginia Tech Transportation Institute and research institute TNO in the Netherlands have proven that satellite navigation has a positive influence on driving behaviour and traffic safety. In addition, driving with a navigation device increases driver's alertness and reduces stress levels. Safety is a key priority in the development of all TomTom products. All TomTom devices come with comprehensive safety features, like a Help Me! Menu.

TomTom HOME

All TomTom users have access to TomTom HOME, TomTom's free desktop software for PC/Mac, which will be fully available in International Spanish. Through TomTom HOME, customers can easily download new software versions, voices, free user generated content, or the latest maps to keep their device up to date. TomTom Map Share users can also receive map improvements made by others free of charge as soon as they log on to TomTom HOME, making their maps as dynamic as the world they live in.

Availability

TomTom products will be available in stores across Argentina in August 2009.

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Map coverage in Argentina:

This detailed map of Argentina, created by Tele Atlas, includes over 200,000 kilometers of road network and has detailed street level coverage of 70 cities including the provinces of Buenos Aires, Capital Federal, Chubut, Córdoba, Entre Ríos, Nenquén, Rio Negro and Santa Fe. The remainder of Argentina is covered via a network of motorway, provincial and major road network extending well into Uruguay which has further detailed street level coverage of Montevideo, Punto del Este and Maldonado.

For more information, please contact:

Contact Financial Community Richard Piekaar ir@tomtom.com +31 20 757 5194 http://investors.tomtom.com/

About TomTom

TomTom NV is the world's leading provider of navigation solutions and digital maps. TomTom NV has over 3,300 employees working in four business units – TomTom, Tele Atlas, AUTO and WORK.

TomTom's products are developed with an emphasis on innovation, quality, and ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The AUTO business unit develops and sells navigation systems and services to car manufacturers and OEMs. WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.