The new era of navigation lies with driving the new wave of adoption by customers across multiple platforms including in-dash systems. We launched our first connected products in 2008 bundled with LIVE Services which offered HD Traffic, local search and weather information. HD Traffic is a technological development in which live traffic data informs routing algorithms to enable greatly increased effectiveness of traffic guidance.
In 2009 we launched our first fully integrated in-dash product together with Renault, a milestone which represented the entry of an in-dash navigation system for the mass market. Our Automotive business unit grew strongly from this point on as more car manufacturers were added as clients.
Continued innovation in our product range has meant a greater emphasis on the benefits of LIVE Services.
In 2010 we launched our Traffic Manifesto which lays out TomTom's mission to reduce traffic congestion for all. The further adoption of live devices enhances the accuracy of our traffic information and consequently has a network effect in terms of improving load balancing for the road network and will reduce traffic congestion.