Our first stand-alone portable navigation device (PND), the TomTom GO, was introduced in March 2004 and marked a turning point in TomTom's story. The TomTom GO met a need for a portable fit-for-purpose navigation device that was simple to use, affordable and worked better than any other navigation solution on the market. The TomTom GO effectively defined a new category of consumer electronics; the PND.
As demand grew, TomTom underwent a phase of extremely rapid growth with 250,000 PNDs sold in 2004 rising to 1.7 million in 2005. Second generation devices as well as new versions of software navigation for mobile devices were developed in addition to continued geographic expansion within Europe and North America.